Breaking all the rules

Niesmann+Bischoff have developed a motorhome that breaks with all the rules in its class to date in terms of space, fittings, storage space, weight and comfort.

So they wanted the film clip for the campaign to be strikingly different and stand out. With the exception of the animal scenes, it was animated entirely in CG.

The “iSmove” sets off on an extraordinary journey in a tunnel of streamlined light beams. After a night in total seclusion in red-tinged desert under a starlit sky, it winds its way across snow-covered mountains and through lush green forests to Coconut Beach.

It peels off its outer layers to reveal its innermost workings, rebuilds itself and displays its full range of features – accurate in every detail down to the last cushion seam.