“Classic“ and “Sugar Free“ are set up in neat rows, the interior room gleams – at first glance, the Interactive Cooler resembles a regular Red Bull fridge.
Suddenly, something stirs, the cans come alive, the back wall of the Cooler opens up, the drinks drift weightlessly into the universe. Mario Gomez appears and dribbles, performing all kinds of ball tricks. From inside, Bene Mayr scratches the frosted glass to create a peephole. Dany Torres welds intensely with sparks flying everywhere – all within the Cooler.
Watching from the outside, the viewer is under the illusion the Red Bull Athletes are acting inside the Cooler and the Red Bull Cans have developed an amazing life of their own.